Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It’s both outward-and inward-facing.
A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.
The term media refers to a mass communication medium that helps brands spread news and information. The two most prominent forms of media are electronic and print media.
Social media marketing is the use of social media, the platforms on which users build social networks and share information, to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones.
Product branding is the application of branding strategy principles to a specific item or product. It’s the association of a symbol, name, and design with a product to create a recognizable identity for that item.
Web development refers in general to the tasks associated with developing websites and e-commerce stores. Our web development process includes web design, web content development, client-side/server-side scripting and network security configuration, among other tasks.